One year ago Nike reinforced the company’s commitment to sustainability in a very public way, releasing the Nike Better World manifesto and “100% Recycled Ads” video. Nike has just launched a new brand site (NikeBetterWorld.com). The mantra? serve the needs of the athlete and the planet by creating superior performance product with lower environmental impact, and make sport available to all.
Last monday, ultra-endurance athlete, Jason Lester, began the Journey for a Better World. Running/Biking from Niketown New York City to Eugene, Oregon, He will traveling 4,800 miles across the United States over 102 days, relaying the Nike message that a better world starts with sport. Along the way, Jason will be stopping at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities.
Show your support by joining Jason along the journey and ignite a fire to create one of your own.
Jason will be running into the Nike Running Store in Lenox Mall on Friday April 13th at 3pm. There will be a meet and greet during the afternoon that is open to public. Feel free to spread the word, and stop by with the family to hear about Jason’s journey.
If you not in ATL, you can still Join Nike Better World and Jason throughout his Journey by RSVP’ing to one of his 39 stops along the way. http://gonike.me/JourneyEvents
Want to know where Jason Lester is traveling today? How fast he’s moving? How many Nike Fuel points he’s earned? Then follow NikeBetterWorld.com for real-time updates.
Hashtags: #betterworld #journey