Advertising: Gatorade Artist Collaboration w/ Kevin Peterson

Gatorade has been doing it’s thing advertising wise for the past couple years now. Check out this piece with Kevin Peterson.

Beyond just its role as a sports drink brand, Gatorade has gone further once again in the realm of lifestyle with a new series of artist collaborations. Illustrator and media graphics artist Kevin Peterson creates a special piece under the theme of “Go All Day” and its meaning. The video showcases his process from start to finish along with three other personalities also on board including Kris Markovich, Neuzz and Cristin Denight. Spotted at Hypebeast