Peeped this joint earlier today. A piece on CNN speaking about how hip-hop changed marketing in America. Interesting commentary on both sides. Even better they showed clips from the homies 4-Ize and Kaos’ video Hard to Quit the Rhyme. Thats a good look! Check the CNN video below..
And after that check the Ultra Beast video Hard to Quit the Rhyme if you havent already!
Ultra Beast ft. Anthony David – Hard To Quit The Rhyme from Black Box ATL on Vimeo.
Shouts to DJ Mars who has been working with the New Balance Brand recently on this “Where Are You Running To” campaign. In the first of these web series videos NB catches up with Don Cannon, DJ Mars, and DJ Rich Medina.
Mars Says: Take a behind the scenes look at the lives of me and some of my closest friends (all of whom happen to be great DJ’s). The first web series features Philly natives Rich Medina and Don Cannon. Viewers get an inside glimpse of what a day is like for globetrotting dj’s. Lace up your New Balance everyone, this is going to be a ride that you most certainly enjoy!
New Balance and DJ Mars have officially launched their “Where Are You Running To Next?” microsite.
Films will be added throughout the rest of the year from industry notable notables. The site also includes the artists’ bios, favorite New Balance kicks and images of their very own Custom US574 designs.
DJ Mars
Rich Medina
Don Cannon
Shouts to DJ Mars for putting these joints together. This is a GREAT look to getting the New Balance brand back in the game and where they need to be.
DJ Mars started as Outkast’s original DJ, and has toured with everyone from Ne-yo, Ciara, Usher, Monica and Kelis. To date, Mars is currently touring with famed recording artist Keri Hilson and has personally spun at every club and major Platinum Party in Atlanta ranging from artists like Jay-Z and Diddy to Jermaine Dupri and Beyonce.
Back in 09 me and the homie 4-ize caught up to knock out a record for his Illuminated Animals project. We linked and wrote the joint together. The night we recorded it, we also recorded the song “Classic Example” which we eventually shot a video for. After that we knocked out several other joints and at this point we probably have at least 30 recorded tracks with each other. So it was only a matter a time before the two beasts combined to work on an official project. I present to you all… ULTRA BEAST!
On Saturday May 28th at the Five Spot at Little Five Points in ATL we will be performing some classic joints as well as some new joint we’ve been working on as well. You don’t want to miss it. There will also be performances by Cunninlyguists, Homeboy Sandman, and Dillon.
Foot Locker has been stepping up their marketing game lately launching their own Blog site called Foot Locker Unlocked. It’s the #1 place to see what’s new or will be released in foot locker locations. Also keeps you up to date on special midnight launches, has a gaming section, and of course you can order product directly from the site, if you don’t feel like traveling to a Foot Locker.
F.L. has been pushing this “Get Fresh Air” campaign pretty heavy for the past few weeks. The campaign promotes several newly released Nike Air shoes and features athletes Amar’e Stoudemire, DeSean Jackson and Chris Bosh. To create some music for the movement, Foot Locker enlisted Chicago duo The Cool Kids to do what they do best… “Get Fresh.” Check it out.
Gatorade has been doing it’s thing advertising wise for the past couple years now. Check out this piece with Kevin Peterson.
Beyond just its role as a sports drink brand, Gatorade has gone further once again in the realm of lifestyle with a new series of artist collaborations. Illustrator and media graphics artist Kevin Peterson creates a special piece under the theme of “Go All Day” and its meaning. The video showcases his process from start to finish along with three other personalities also on board including Kris Markovich, Neuzz and Cristin Denight. Spotted at Hypebeast
For all our kick ass women out there, here’s a special edit of the Nike Free TV spot inspired by female athletes taking it to the next level one move at a time.
The NFL and Pepsi are celebrating the NFL-post season by bringing some of hip hop’s best artists together to create original tracks about the playoff games. This weekend’s track includes one from ATL’s Big Boi, killing it on Game Green – the Packers vs the Eagles. This video was shot in Atlanta and was directed by Hudson Dusters.
I’m hearing there’s supposed to be another spot with Talib Kweli as well.
Who’s your pick to win the Super Bowl this year???
Recently I was chosen to be apart of this Greater Than AIDS campaign designed to build AIDS awareness within the African American community across the U.S. The campaign consists of radio, TV, print ads, etc.
I wrote and recorded two radio spots (one 15 seconds, one 30 seconds) that will be played on commercial radio across the country. Clear Channel Radio, CBS Radio, Radio One and American Urban Radio Network all have invested into this campaign and have agreed to run the radio spots free of charge on their networks. This is BIG deal for me. These commercial spots may only be a few seconds in length, but it shows we are one step closer in spreading the positive message that Hip Hop can still be used as a tool to educate and inspire.
… So I got ahold the radio spots, and wanted to share them with my fans, so you all can check em out.
Señor Kaos Greater Than AIDS 15 second commercial
Señor Kaos Greater Than AIDS 30 second commercial
Shouts to ATL’s own Dres The Beatnik who you hear beatboxing in the background on these spots.
Also check out this “Deciding Moment” video below that I have a small clip in as well.
A “Deciding Moment” for AIDS After 30 Years
For more information and official press release click below
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As a video game fan as well as a Michael Jordan fan, I’m really excited about this.
Josh Smith is back in front of the camera this summer, shooting another national advertisement for one of the biggest brands in sports alongside some of the league’s other young stars. Last summer it was an Adidas spot with Derrick Rose, Chauncey Billups and others, and this summer he is featured in 2KSports promotion of 2K11.
The commercial features Rose, Andre Iguodala, Russell Westbrook and Rajon Rondo. Smith is great in the spot, delivering two of the better lines. Check out the clip below to see for yourself.
It’s great to see the Hawks players getting some national attention, and if you watch closely in many of the commercials that show the video game clips the Hawks are the featured team on the court.
And what’s even bigger news than that is… THIS IS THE FIRST TIME MICHAEL JORDAN WILL BE ON A COVER OF A VIDEO GAME!!! This will also be the first time you’ll be able to play with MJ on the Chicago Bulls roster. Hence… why this video is about Jordans greatest moments. Check it out.
It’s going down this Tuesday Aug 10th. 4-Ize is premiering his new video for Rolling Like A Gee. A lot of you may be familiar with the song already as it was featured on 4-ize’s Illuminated Animals project that dropped last fall.
This will the be the FIRST time anybody outside of the camp will be able to see the video, so definitely make sure you come thru. It’s going down at the Eastside Lounge and it’s FREE to get in. 9pm. Check the flyer below for more details.
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