Card benefits include special VIP services at every Cavalli boutique worldwide, special sale privileges, and exclusive invitations to fashion shows and events are the tip of the diamond iceberg of Cavalli card benefits. Kaos told me he had this card last year lmao!!!

Matt Mason’s keynote on The Pirate’s Dilemma, his book on how to compete with piracy, filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona. Mason discusses why piracy can be an opportunity as well as a threat, how pirates innovate outside of the marketplace and how legitimate businesses can respond. Using examples from music, fashion, software and the video game industry (to name just a few of the topics covered), Mason makes the case that it is possible to beat pirates offering the same products for free, and that when pirates are adding value to society in some way, society will get behind them, at which point the only way companies can beat them is by compete with them in the marketplace.

More on the book here:

 Check MATT MASON online HERE

Legally download a copy of this book at whatever price you want to pay HERE

Buy the hardcover copy below

My homie DJ Lace told me about this when the ATL NARAS Chapter screened this movie. He urged me to expressly to check it out and now I found it. Check it out…

If you are into music as a career, you got to watch this.

Narrated by Forest Whitaker, BEFORE THE MUSIC DIES is an unsettling and inspiring look at today’s popular music industry featuring interviews and performances by Erykah Badu, Eric Clapton, Dave Matthews, Branford Marsalis and a wide variety of others. The documentary film has built a passionate following as “the most important film a music fan will ever see” (XM Radio) by providing “a balanced overview of the state of the rock scene of America” (WSJ) and adding “passion to the eternal debate about the industry” (NYTimes).

Since its release in November 2006, the film has screened over 200 times in over 130 North American markets with hundreds of additional events anticipated worldwide during 2007. (I wonder how many times this is going to be watched now?)

Use this site to learn more about the film, where you can see it, ways you can own it, and – most importantly – how you can get involved in sharing it with others.

Before the Music Dies

I was told that its not until your go through adversity that you find the treasures within. You never know how real it is until you have to make life altering decisions. Well the economic times is hitting all branches and Home Depot is another. This past week they cut 7000 jobs and closed down multiple specialty stores. Atlanta is safe since the flagship store is here but the need to step the hustle up is major. Well introducing the latest home accessory, Technics, can now be purchased at The Home Depot.  How about that one! Now you can become Bob Vila and Dj Handyman in the same day! 

 Once they get their vinyl and cd game up its on and popping.  The Hip Hop Depot! What! What! I’m gonna have to get me my membership and stop fooling around. I suggest you do the same.

 BANGA!
 

(spotted @ Direct Daily)

Remember when BMW did THE HIRE?

It was a series of short films made together with some of the worlds best actors and directors. I got a DVD with all 8 films on them! GRAND IDEA!

Well…

“With the luxury car market facing declining sales, it has become more important than ever to attract new buyers rather than just up-selling existing drivers. Unfortunately, BMW’s competitors in this price bracket ­ like Porsche ­ tend to have fiercely loyal customers. Previous attempts to contact these conquest prospects had achieved dismal response rates. Subvert the traditional car launch process and ask prospects to review the car ahead of journalists. They sent Porsche drivers a mysterious package containing an mp3 player. There was no branding on the pack – the only clue was the German postmark.

The mp3 message (in authentic German accent) spoke to people individually by name and invited them on a top-secret sneak preview test drive. Respondents were chauffeured one by one to a private airport, where they unveiled the new BMW X6 and recorded their comments on camera. They filmed each person with a dashboard camera as they put the X6 through its paces on the runway, and then edited the footage so that each driver had their own personal review on DVD. The most satisfying result was capturing Porsche drivers on camera raving about BMW.

But the results also stacked up from a numbers point of view. A staggering 72% of these completely cold prospects said YES to a test drive. This was the most overwhelming response BMW has ever had in New Zealand. So overwhelming, in fact, that they had to stop mailing when they were only halfway through the list.

Agency: DraftFCB Auckland, New Zealand.”

Greg Stielstra is abck at it. After penning PYROMARKETING Greg is back this time teaming up with Bob Hutchins of BUZZPLANT to deliver what is sure to be power packed insight into the world of FAITH BASED MARKETING…

“Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and “hot buttons”. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how.”

 ”Prior to the current economic crisis and Toyota’s shift in product strategy, the SCION was one of auto industry’s most extraordinary marketing success stories. And we haven’t heard anyone summarize that tale better than Jeffrey Rayport did at the recent CTAM conference. The marketing consultant told the Cable TV industry to rethink its relationship with consumers and empower them more. As an example, he cited the way Scion’s 2003 launch managers rethought every aspect of customer engagement.”