Today Nike releases two new colors of the Nike+ Fuelband. In addition to the Black/Steel color that launched early this year, now there’s two new colors known as black ice & white ice. The ice Fuelbands are transparent so you can see the microchips inside. In addition to these new bands being available at Nike stores, Apple retailers are also now selling the Fuelband.
If you remember earlier this year the Nike+ Fuelband was thee hot item to have. It was only sold in two Nike stores in NYC and anybody else that wanted it had to be lucky enough to catch it when the online replenishment came through on Mondays. Now with the widened distribution consumers around the country have more access to the Fuelband. That’s pretty HUGE.
I’ve had mine since about April and I love it. If I forget to wear it, or leave it at home, I’m upset at the fuel points I could be gaining. It’s also cool to compete with friends who have one as well. The Nike+ Fuelband measures your activity during a days time. It turns your movement into “Fuel” and also tracks steps, and calories. Once you know how active you are, you’ll want to be more active and that’s the inspiration behind the Fuelband.
Now that Apple stores are carrying the Fuelband and it may be easier to get ahold of one, will you be copping?
Nike+ FuelBand and Path: A Day with Ndamukong Suh
Suh shows you how to get 6,000 Fuel points. Life is a sport… Make It Count!