The homie Chicagorilla put me onto this one. THANK YOU LUPE!!!

This is exactly what Hip Hop needs right now. Hope some of these young kids pay attention to the message in this one.

Like it or not, Lebron James and the Miami Heat are your 2011-2012 NBA Champions! In ALL my life, I’ve NEVER seen a basketball player more hated than King James. I’m not mad at the kid one bit. He left High School with a purpose, to become a champion. Like or not, he got the ring, and there’s nothing you can do about it.

The good people at Nike put together this ad spot documenting Lebron’s epic journey from High School. A ring maker notices his skills, and starts working on a championship ring for him while he’s in school. Through the ups and downs, and over the years, he keeps that ring in production until one day Lebron wins and he finishes his creation. Lot of symbolism in here. I like it a lot, check it out.

On March 19th, 2012 ultra endurance athlete Jason Lester left New York City with one thing on his mind… making it a better world through sport.

Jason Lester has made the commitment to run/bike from New York City to Eugene, Oregon a journey that will take him 102 days and 4,800 miles to complete. Along the way he’s stopping at Nike Retail Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities.

This past Friday, April 13th, Jason Lester made a stop in Hotlanta to visit the Nike Running Store at Lenox Mall. On his way in he was joined by the Cross Country teams of local Atlanta Sutton Middle School and Cross Keys High School. Over 50 young runners met Jason at the 1.82 mile mark on Peachtree Street to greet him with a lil southern hospitality and welcome him to ATL.

As he ran into the mall he was greeted by Atlanta Falcons cheerleaders, Freddy The Falcon (Atlanta Falcons Mascot), Skyhawk (Atlanta Hawks Stunt Mascot), students from the Ryan Cameron Foundation, as well as the staff of the Nike Running Store at Lenox. Signs were made to wave, and noise was made to praise Jason for making his 1,000 mile journey from nyc to atl.

Inside the store, Jason shared his story including losing his right arm in a hit & run car accident as well as his father to a heart attack at 12 years old. He let the audience know that only you can write your destiny, no one else can write it for you. He also spoke about his passion for sport, doing good with a vengeance, how many Nike Fuel points he’s earned so far, and left the city of Atlanta with inspiration and motivation to keep going.

As a Nike Better World Ambassador, I was honored to get a chance to conduct some of the Q&A with Jason as well as share a poem I wrote about his travels entitled “Better Journey.”

The event was truly amazing. On Saturday morning I ran with the Nike Team 1.82 miles south on Peachtree Street to send Jason off. I must say my runners knee kicked in and my knees were SHOT, but it hurt so good to be apart of a once in a lifetime experience. In between all the festivities I snapped a couple pictures, check em out below. If you want to follow the rest of Jason’s journey be sure to visit www.nikebetterworld.com/journey.

Freddy The Falcon x Señor Kaos x Sky Hawk

I had my homie Neil make a sign that said “Ride the bike, run the block.. at the same damn time!” the inspiration came from the recent popular Future song, so on the backside he drew a picture of Me, Future, and Jason Lester. HA.

Nike Running Team holding up signs to greet Jason as he runs into Lenox Mall.

Special Nike Better World T-Shirts were available for purchase during the event.

Nike Ultra Endurance Athlete aka the man of the hour – Jason Lester with Señor Kaos.

Team Swoosh with Jason Lester

And… this hear is why I personally make music. Music is sooo powerful, it can cure a bad mood, cause your body to move, put a smile on your face, and make you few brand new. Check this out…

Old Man In Nursing Home Reacts To Hearing Music From His Era

Last month the 411 Brand celebrated their 19 year anniversary. The 411 Knowledge & Entertainment Show was created in 1992 by John Thomas, as a way to bridge the gap between successful individuals and a generation striving to become successful (Youth). Over the years they’ve toured metro Atlanta schools, as well as the U.S., inviting musicians, actors/actresses, etc to share their stories. Some of the past 411 speakers have included: LL Cool J, Notorious BIG, Monica, Outkast, Nas, Jermaine Dupri, Goodie, Mob, Afeni Shakur, Lammon Rucker, Usher, Da Brat and many more.

In honor or 19 years the 411 Brand had a special awards ceremony at the Nike Store in Atlanta, to honor some of the past host who have gone on to do great things within the Atlanta community. The honorees included: Chaka Zulu, DJ Jelly, Ryan Cameron (V-103), Jennifer Walker, and Carol Blackmon.

Check out this video clip documenting some of the greatness the 411 Knowledge & Entertainment show has brought to the youth of the ATL.