Recently at the Nike Store Lenox in ATL I had the chance to work on an event with the 411 Brand. Created by John Thomas in 1992, the 411 Brand fuses music, sports, and entertainment figures with education to teach kids the importance of proper decision making. Since the 90′s the 411 Brand has hosted sports camps (Basketball, Golf, etc.) in urban communities across the country, as well as conducted successful panels. The 411 brand has worked with major music artists such as Notorious B.I.G., Nas, Goodie Mob, LL Cool J, Usher, and many more over the years.
“The411 Brand Program was created for the sole purpose of bridging the gap between successful individuals and a generation striving to become successful. We currently live in a world where many young people measure success by the amount of material things you have. Although this could be an indication of your accomplishments, it is by no means what makes you successful. We believe that, success comes from setting a goal and completing the journey it takes to achieve that goal. Each of our programs are designed to provide an opportunity for young adults to hear some of the most amazing journeys by some of the most successful individuals in our world today.” – John Thomas
This past weekends event featured Eshe of Arrested Development, Lamman Rucker (Actor: Tyler Perry’s Why Did I Get Married 1&2) and was hosted by Big Lez (Former host of BET’s Rap City / Choreographer).
I got a chance to speak to the kids ages (16-24) from local Boys & Girls Clubs, and Clark Atlanta University about Nike I.D. and came up with trivia questions to make sure the kids were being attentive. Later in the event we raffled off a Nike I.D. experience to one lucky winner.
Check out some pics from the event…
Me speaking to the youth about Nike I.D.
Big Lez hosting
Lamman Rucker and Big Lez
L to R: John Thomas, Eshe, Big Lez, Lamman Rucker
Growing up as big fan of BET’s Rap City in the 90′s it was an honor to meet Big Lez.