Browsing articles in "Marketing"
Dec
15
2013

Events: Nike Lebron 11|11 Experience

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During the last week of October I got the chance to be apart of an amazing event in Miami. The 11|11 Experience, a Nike Basketball brand activation which was created to celebrate the release of Lebron’s 11th signature shoe with the Swoosh.

The event took place is a super cool parking deck on Miami’s, South Beach at 1111 Lincoln Road. The address was play off Lebron’s 11th shoe, and the event took place on the 6th Floor playing off King Jame’s jersey number. This experience turned out to be a great way to showcase Lebron’s decade of dominance and showcase the player through the lens of his footwear.

Over a 3 day span the experience featured a display of Bron’s 11 sneaker versions, a basketball court where you could put the new shoe to the performance test, as well as cross-fit drills, Nike ID design studio, and a wall of heat showcasing some rare and limited versions of the Lebron’s shoes over the past 11 years. Guests were also able to customize Nike Elite socks & T-shirts and were able to purchase not yet released colors of the Lebron XI (Gamma Blue & Forging Iron). Several Miami youth from the Boys & Girls Club as well as Pembroke Pines & Norland High Schools were invited to be inspired by motivational speaker Eric Thomas.

Oh… I almost forgot to mention, King James himself showed up one evening and spoke with Kenny “The Jet” Smith about the new season, new shoe, etc. During the evening celebrities such as Pharell, Terrance J, and Teyanna Taylor attended to show support.

During this activation, Nike Basketball launched a new Lebron commercial entitled “Training Day” which shows Lebron’s influence and connection to the city of Miami.

This was truly an amazing experience, that I was privileged to be apart of. Check Sole Collector for more pics.
The Lebron XI shoe is available in stores now worldwide.

Nov
23
2013

Art: Heineken Mural Project Invades ATL

If you live in ATL, perhaps you’ve seen the various art splashed walls around neighborhoods like Edgewood, 4th Ward, & Little 5 Points. Last month during the 9th annual A3C Hip Hop Festival, the Heineken brand seized the opportunity to launch the Heineken Mural Project and bring some color to some naked walls around town. Read more about it below.

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After a successful run in Miami during Art Basel 2012 and in DC during the G40 Art Summit, the Heineken Mural Project launches in Atlanta as the official art partner of A3C Festival and the A3C Art Campus.

The Heineken Mural Project will feature six renowned street artists creating five new murals across the city, pop up parties, music concerts and more. The Heineken Mural Project artists include some of the most talented veterans in street art. Tasked with the mission and creative freedom to interpret Heineken’s Open Your World message, the murals will take a life of their own and inspire all who bear witness. Celebrity-status street artists like Chor Boogie hailing from San Francisco, Clogtwo and Inkten from Singapore along with Marka27 based in Brooklyn, NYC, and Atlanta-based artist Paperfrank with more artists to be announced.

The Heineken Mural Artists will paint five new murals alongside some of the top hip hop talent during the A3C Festival, through out some of Atlanta’s Most exciting art districts and neighborhoods. Old Fourth Ward, Little 5 Points and Castleberry Hill will each shocase a new Heineken mural adding vibrant colors to the community. A3C [All 3 Coasts] is one of the largest hip-hop festivals in the US and takes place annually in Atlanta. As the official art partner of the A3C, Heineken Mural Project will host several parties at the mural locations where the Heineken Mural Artists will paint live with top hip hop talent such as Questlove, Ghostface Killah, Too Short, Bun B, A$AP Ferg, Rich Homie Quan and ScHoolboy Q.

Mar
9
2013

Events: Nike Black History Month 2013 Event Recap (ATL)

On Saturday February 23rd, 2013 Nike hosted a day of service in celebration of the 37th annual Black History Month with the Big Brothers, Big Sisters Metro Atlanta organization. Three Atlanta based athletes who were rebels in their sport as well as game-changers in their community were selected to inspire the youth and enable with a purpose. Anson Carter (NHL), Fred McCrary (NFL), and Warrick Dunn (NFL) spoke to a room of BBBS “Little’s” about what it means to “Be Bold. Be True.” They also shared stories of their past, and the obstacles they’ve overcome to achieve their goals.

In addition Nike Sportswear Senior Footwear Designer Jonathan Johnson-Griffin was also in attendance to speak about his journey as an African American designer, as well as the inspiration behind the 2013 Nike Black History Month footwear and apparel collection.

The event was hosted by WXIA 11 Alive’s Sam Crenshaw and took place at the Big Brothers Big Sisters midtown headquarters nicknamed “The House.” Exclusive Nike “Be Bold. Be True.” T-shirts were given out to youth in attendance.

This was a great event. Thanks to everybody who helped make this happen. Always remember influence and inspiration is important for our youth.

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L to R: Anson Carter, Warrick Dunn, Jonathan Johnson-Griffin, Fred McCrary

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Señor Kaos warming up the crowd

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JJG and a piece of the Nike 2013 BHM footwear & apparel collection designed by Jonthan Johnson-Griffin

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Former Atlanta Falcon Warrick Dunn

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Señor Kaos, Anson Carter, Warrick Dunn, Janice McKenzie-Crayton, Alicia Willis, JJG, Fred McCrary, Christian Weaver

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Oct
31
2012

Nike Releases 2 New Colors Of The Nike+ Fuelband & Available At Apple Retailers

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Today Nike releases two new colors of the Nike+ Fuelband. In addition to the Black/Steel color that launched early this year, now there’s two new colors known as black ice & white ice. The ice Fuelbands are transparent so you can see the microchips inside. In addition to these new bands being available at Nike stores, Apple retailers are also now selling the Fuelband.

If you remember earlier this year the Nike+ Fuelband was thee hot item to have. It was only sold in two Nike stores in NYC and anybody else that wanted it had to be lucky enough to catch it when the online replenishment came through on Mondays. Now with the widened distribution consumers around the country have more access to the Fuelband. That’s pretty HUGE.

I’ve had mine since about April and I love it. If I forget to wear it, or leave it at home, I’m upset at the fuel points I could be gaining. It’s also cool to compete with friends who have one as well. The Nike+ Fuelband measures your activity during a days time. It turns your movement into “Fuel” and also tracks steps, and calories. Once you know how active you are, you’ll want to be more active and that’s the inspiration behind the Fuelband.

Now that Apple stores are carrying the Fuelband and it may be easier to get ahold of one, will you be copping?

Nike+ FuelBand and Path: A Day with Ndamukong Suh

Suh shows you how to get 6,000 Fuel points. Life is a sport… Make It Count!

Oct
21
2012

Stories: A Glimpse At Señor Kaos’ Cornerstone Mixtape Collection

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Cornerstone is a marketing firm based in NYC that started in the later half of the 90′s by music industry insider Rob Stone. I’m not sure how long they’ve been cranking out the Cornerstone Mixtapes actually, by the time I heard of them, the series was on around Volume 16 and that was around the year 2000. What I do know though, is the mixtapes were never sold at retail, they were only sent to DJ’s, promoters, tastemakers, industry insiders, etc. via mail. In order to get a copy you had to be in the know. Each volume featured the newest music straight from the labels (before you could download something off a blog). Receiving a mixtape in the mail meant you were getting a new mix from some of the best DJ’s from NYC and around the country as well as something exclusive. It also meant you were in the know and probably a person people needed to know in your city.

In addition to new music, the cornerstone mixes also promoted the latest products from various brands including: Levis, Brand Jordan, Dodge, Trojan (Condoms), Converse, etc. They were the first to create a real synergy between Hip Hop mixtapes and corporate marketing.

It took a while before I made it on the list (Shouts to DJ Mega). Over the years it seems as if I’ve ended up with a whole collection of these things. Every once in a while I would take some time and listen to these old mixes. Some are still great, while others sound very dated.

Some of my CD’s include mixes from the Beatminerz, J. Period, Aphiliates (Drama, Don Cannon, Jaycee, Jamad, Ox), Mick Boogie, Clark Kent, Mark Ronson, etc. I just went through my collection today, and snapped a few pics, and wanted to share this story for those who may have never heard of these mixtapes. These are true collectors items.

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Apr
14
2012

Event: Red Bull Music Academy x Akai MPC Renaissance Workshop

On Friday April 2nd, I hosted the Red Bull Music Academy x Akai MPC workshop to showcase the new Akai Pro MPC Renaissance. This also served as an opportunity for Atlanta artists to turn in their applications for the 2012 Red Bull Music Academy. It all took place at Tree Sounds Studios with special guest Dan Gill (Akai), Sean C (Producer, Hitmen), and some of ATL’s emerging producers including: DJ Burn One, DJ Pocket, Salem Psalms, Herobust, Groove Chambers, Morgan The Mexican, etc.

The MPC Renaissance is Akai’s new drum machine / work station that has NOT been released for public purchase yet. This event served as a great opportunity for music gear heads to check out the latest and greatest. Even those not into making beats such as myself could learn a new trick or two.

The next day there was a private session held at Patchwerk Studios with the Big Boy producers: Don Cannon, Brian Michael Cox, Jazze Pha, Etc. Producers seem to be pretty excited about the MPC Renaissance. Akai has officially changed the way users will connect with the MPC, now lets see if producers use this device to create a new musical landscape that we can connect with. The future awaits.

My guess is you’ll see the Renaissance make an appearance at the 2012 Red Bull Music Academy sessions in New York City this fall as well.

Check out some pics as well as some video from the 3 Little Digs.

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3 Little Digs “First Look” at the Akai Pro MPC Renaissance: Video

Watch as Dan Gill, Product Manager for Akai Pro and legendary producer Sean C visit 3 Little Digs Headquarters to showcase the much anticipated Akai Pro MPC Renaissance as part of the Red Bull Music Academy music workshop series.

Shouts to Mali at Tree Sounds for having us.

Apr
12
2012

Videos: New Balance: Where Are You Running To Next w/ Mick Boogie + Excellent Makers w/ Jay Electronica

NYC-based Mick Boogie has quickly become one of America’s most in-demand DJ talents. Boogie’s talents expand his DJ brand to include A-list events in Las Vegas, Los Angeles, Miami, Barcelona, Chicago, Beijing, Toronto, Paris, Hong Kong, Tokyo, Dubai and of course, New York City. All about pleasing the crowd, you’ll always hear a diversity of music at a Mick Boogie event from 80s, rock & soul to disco, house & electro and of course, the hip-hop and mash-ups. As more and more celebrities come calling for his services, Mick can be found spinning at parties for clients such as Will Smith, Red Bull, Lebron James, LVMH, Jay-Z, Serena Williams, The Grammy Foundation and more. Additionally, his creative mixtapes with artists such as Adele, Kanye West, Coldplay, Jay-Z and Sean “Diddy” Combs are considered classics. They are the talk of both the streets and the blogosphere. With his musical ear, creativity, and marketability, Mick Boogie is the new “go-to” DJ for A-list events. If you haven’t experienced a Mick Boogie event—the time is now.

New Balance is back at again with the “Where Are You Running To Next” video series this time with DJ Mick Boogie. Also check out the Excellent Makers piece with the enigma of Jay Electronica.

You can hear Señor Kaos featured on Mick Boogies “Le Da Soul” and “My Adidas” Mixtapes.

Excellent Makers are not defined by success, wealth, or status, but by a passion for what they do. These craftsmen, athletes, artists, and musicians believe in sharing their authentic, inspired visions with everyone and everything they touch.

Apr
6
2012

Download: Fresh Daily – The Brooklyn Good Guy (Free Album)

Recently fellow High Water Music label-mate Fresh Daily released a free album in conjunction with Converse x Foot Action x Complex Magazine entitled “The Brooklyn Good Guy.” I got my ears on this a few weeks back and have been enjoying it so much that I forgot I never shared it with the rest of you. Sorry I was being stingy. Check it out…

Converse & Complex team up with Brooklyn emcee Fresh Daily to present “The Brooklyn Good Guy” 12 tracks of heat to set your summer off right.

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In addition to the music, it also looks like Converse is using this project to market the new Chuck Talyor All Star “Padded Collar” sneaker. Yo Fresh! Gone and send me a pair of those joints so I can stay fresh too.

Stream below or Download HERE.

Tracklist:

1. G.G.G (Okay, Okay) produced by Benamin
2. We On Again produced by D/Will
3. Cool Thoughts feat. Om’mas Keith prod. by BMB Spacekid
4. Believe the Hype feat. Murs produced by Shigeto
5. You Love it Though feat. Mike Bake the Bike Maker produced by Shuko & Audiotreats
6. C4 feat. Rockwell Knuckles produced by Doc Illingsworth
7. Submarine Bass Face (Turn me up!) feat. Suede Jury & Melo-X produced by P.U.D.G.E
8. Pregamin’ produced by Sabzi
9. Laced up produced by Jinesis additional production by Benamin
10. Don’t You Agree feat. Om’mas Keith produced by Sam Champ
11. Workin’ it Out (‘96 Cipher style) feat. Moruf & Black Spade produced by Suede Jury
12. The way it is (For Stella) feat. Black Spade produced by Black Spade co-production by Benamin

(more…)

Mar
29
2012

Inspiration: Jason Lester’s Journey For A Better World

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One year ago Nike reinforced the company’s commitment to sustainability in a very public way, releasing the Nike Better World manifesto and “100% Recycled Ads” video. Nike has just launched a new brand site (NikeBetterWorld.com). The mantra? serve the needs of the athlete and the planet by creating superior performance product with lower environmental impact, and make sport available to all.

Last monday, ultra-endurance athlete, Jason Lester, began the Journey for a Better World. Running/Biking from Niketown New York City to Eugene, Oregon, He will traveling 4,800 miles across the United States over 102 days, relaying the Nike message that a better world starts with sport. Along the way, Jason will be stopping at 39 Nike Stores, sharing how sport inspires hope, instills discipline, raises confidence and rallies communities.

Show your support by joining Jason along the journey and ignite a fire to create one of your own.

Jason will be running into the Nike Running Store in Lenox Mall on Friday April 13th at 3pm. There will be a meet and greet during the afternoon that is open to public. Feel free to spread the word, and stop by with the family to hear about Jason’s journey.

If you not in ATL, you can still Join Nike Better World and Jason throughout his Journey by RSVP’ing to one of his 39 stops along the way. http://gonike.me/JourneyEvents

Want to know where Jason Lester is traveling today? How fast he’s moving? How many Nike Fuel points he’s earned? Then follow NikeBetterWorld.com for real-time updates.

Also check…

http://www.twitter.com/nikebetterworld
Hashtags: #betterworld #journey

Mar
25
2012

News: Bo Jackson Bikes Bama To Help Raise Funds

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On April 24th, Bo Jackson will begin Bo Bikes Bama, a five-day bicycle trip through tornado-ravaged parts of Alabama to help raise $1 million for the Governor’s Emergency Relief Fund. Nike is one of a handful of sponsors who will help with this project, along with Trek and CSE, but Bo is also looking for donations as well as fellow riders. Hit the jump for a video detailing Bo Bikes Bama (yes, you could ride bikes with BO JACKSON), and head to BoBikesBama.com to learn more.

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