During the last week of October I got the chance to be apart of an amazing event in Miami. The 11|11 Experience, a Nike Basketball brand activation which was created to celebrate the release of Lebron’s 11th signature shoe with the Swoosh.
The event took place is a super cool parking deck on Miami’s, South Beach at 1111 Lincoln Road. The address was play off Lebron’s 11th shoe, and the event took place on the 6th Floor playing off King Jame’s jersey number. This experience turned out to be a great way to showcase Lebron’s decade of dominance and showcase the player through the lens of his footwear.
Over a 3 day span the experience featured a display of Bron’s 11 sneaker versions, a basketball court where you could put the new shoe to the performance test, as well as cross-fit drills, Nike ID design studio, and a wall of heat showcasing some rare and limited versions of the Lebron’s shoes over the past 11 years. Guests were also able to customize Nike Elite socks & T-shirts and were able to purchase not yet released colors of the Lebron XI (Gamma Blue & Forging Iron). Several Miami youth from the Boys & Girls Club as well as Pembroke Pines & Norland High Schools were invited to be inspired by motivational speaker Eric Thomas.
Oh… I almost forgot to mention, King James himself showed up one evening and spoke with Kenny “The Jet” Smith about the new season, new shoe, etc. During the evening celebrities such as Pharell, Terrance J, and Teyanna Taylor attended to show support.
During this activation, Nike Basketball launched a new Lebron commercial entitled “Training Day” which shows Lebron’s influence and connection to the city of Miami.
This was truly an amazing experience, that I was privileged to be apart of. Check Sole Collector for more pics.
The Lebron XI shoe is available in stores now worldwide.