Nike just opened it’s first basketball brand experience retail space in ATL. Formerly the Nike Running Store in Lenox Mall, the store is now called “Nike Basketball” and opens just in time for March Madness and the 2013 Final Four which will be held in Atlanta next month. The space officially opened on March 15th with re-stocks of the Jordan Fire Red 5, Fighter Jet Foamposite, Jordan Thunder IV’s. News of the store opening spread quickly around the internet and by Friday morning nearly 100 people where lined up at it’s doors get a glimpse of the sight as well as to see what product would be in stock.
In addition to footwear, the store also carries plenty of Nike basketball college apparel, signature athlete footwear & apparel, a Nike I.D. studio where consumers can customize then order products, and even a Fuelband station in the center of the store. One of the things I thought was really cool is the wall when you enter the store. It’s shows you a history of Nike Basketball and does a great job of celebrating where the brand has been. When you reach the end of the wall it says “Create Your Future” and the world of Nike Basketball is at your palms. There’s also a chandelier made of Nike Basketballs hanging from the ceiling.
If you’re in Atlanta or planning to make a trip here in the near future, definitely stop by Nike Basketball in Lenox Mall to check it out. Basketball Never Stops!