The winter months are a challenge for runners. Not only is it cold, but the days are depressingly short. Wake up to run in the morning — it’s dark. Try to run after work — it’s dark. Thankfully, the good people at Nike have incorporated bright colors and reflective technology to their shoes, apparel and accessories.
Saturday, December 21st, is known as the winter solstice aka the first day of winter. This is the shortest day — and longest night — of the year, but from here on the days will get progressively longer. Every day, we will enjoy a few more minutes of precious daylight.
Nike celebrated the longest night of the year with the nationwide “Flash Run,” which encourages runners to be more active during the longest night of the year, while wearing something reflective. Runners also had the opportunity to earn Nike+ Fuel points and then donate them to 1 of several charities which work to get children more active.
Follow the journey socially via: #MoversAndPacers #WeRunATL
Movers & Pacers | Nike Flash Run 12.21.13 from M.Oliver on Vimeo.