Last month before hitting the road for a minute I was invited to Phife Dawg’s (A Tribe Called Quest) video premier for “Dear Dilla” a tribute to the late great James “J Dilla” Yaney who would of turned 40 years old on February 7th, 2014. This premier marked the first time anyone had seen the new video before it was launched online on OKP. The premier was something like a reunion for ATL creatives. Artists, DJ’s, Marketers, & Scenesters all came out to catch a peep of the new video. The gathering took place at Midtown Art Cinema (aka Landmark) where guests were treated to food and beverages before being ushered into the theater for the videos premier.
Special guests for the evening: Chicago video director Konee Rok, DJ Rasta Root, 4-IZE (who actually plays the part of Dilla in the video), Boog Brown (who performed a piece of Dilla’s “The $” as a poetry piece), and of course the man of the hour Phife. In addition to seeing the video there was also a Q&A where Phife spoke about working with Dilla, his health situation (which is played out in the video), as well as why he felt it was important to create this track. He also mentioned he would be releasing a new solo LP entitled “MUTTYMorphosis” real soon. Well keep you updated on the new project when we learn more. For now make you check out the video for “Dear Dilla.”
Note: After the premier in ATL, Phife & DJ Rasta Root flew to Detroit the next day for the “Dilla Day” festivities where the video was then premiered to friends and fam in the Detroit City. All photos courtesy of Kat Goduco
View more info + press release Here.