If you live in ATL, perhaps you’ve seen the various art splashed walls around neighborhoods like Edgewood, 4th Ward, & Little 5 Points. Last month during the 9th annual A3C Hip Hop Festival, the Heineken brand seized the opportunity to launch the Heineken Mural Project and bring some color to some naked walls around town. Read more about it below.
After a successful run in Miami during Art Basel 2012 and in DC during the G40 Art Summit, the Heineken Mural Project launches in Atlanta as the official art partner of A3C Festival and the A3C Art Campus.
The Heineken Mural Project will feature six renowned street artists creating five new murals across the city, pop up parties, music concerts and more. The Heineken Mural Project artists include some of the most talented veterans in street art. Tasked with the mission and creative freedom to interpret Heineken’s Open Your World message, the murals will take a life of their own and inspire all who bear witness. Celebrity-status street artists like Chor Boogie hailing from San Francisco, Clogtwo and Inkten from Singapore along with Marka27 based in Brooklyn, NYC, and Atlanta-based artist Paperfrank with more artists to be announced.
The Heineken Mural Artists will paint five new murals alongside some of the top hip hop talent during the A3C Festival, through out some of Atlanta’s Most exciting art districts and neighborhoods. Old Fourth Ward, Little 5 Points and Castleberry Hill will each shocase a new Heineken mural adding vibrant colors to the community. A3C [All 3 Coasts] is one of the largest hip-hop festivals in the US and takes place annually in Atlanta. As the official art partner of the A3C, Heineken Mural Project will host several parties at the mural locations where the Heineken Mural Artists will paint live with top hip hop talent such as Questlove, Ghostface Killah, Too Short, Bun B, A$AP Ferg, Rich Homie Quan and ScHoolboy Q.