YEP! You read that right.
The South By Southwest (SXSW) music conference always has a few major surprises, but this year fans will get a rare treat as the legendary Prince is slated to headline an exclusive concert. This Saturday (March 16), Prince will close out Samsung’s SXSW festival and bringing along Hip-Hop legends A Tribe Called Quest for the ride, too.
The event is taking place at La Zona Rosa in downtown Austin as part of an innovative marketing strategy from Samsung. A randomly selected group of 250 Samsung users that participate in the tech company’s “Samsung Galaxy Experience” at the festival will get a chance to witness the iconic musician live. Attendees who have the coveted (and expensive) Platinum and Music badges for the festival will also gain exclusive entry to the private party.
Word is Prince will also be accompanied by a 22-piece band and will have a special stage remolded just for his show. Also hearing the rumble of Tribe on the road later this spring as they join the massive lineup for Yahoo’s On The Road tour featuring Kendrick Lamar, Jay-Z, Frank Ocean, Nas and plenty others.
Looks like I’m gonna miss the show in Austin, but I’ll be looking forward to catching the Yahoo show for sure. Looks like brands are upping their budgets again. Let’s see what’s happens in 2013.
Read more at Hip Hop Wired