The Shoe Game 4 Year Anniversary Party + Jordan XI Cool Grey Launch Party

An article by Senor Kaos Comments

This past Wednesday night one the most anticipated sneakers of this year was released. The Jordan XI aka the Cool Greys are what many sneakers heads have been waiting for all year. The Shoe Game patterned up with the Nike Store Lenox once again to celebrate their 4 year anniversary. This also became the official Jordan Cool Grey midnight launch event.

Hundreds of people, young, old, black, white, lined up (some got there as early as 4pm) for a chance to get their hands on the shoes which weren’t being sold until midnight. This not only happened in ATL but at sneaker spots all across the county. It was reported in the news that there were even small riots in places like Houston, Texas. Jordan, Cool Greys, etc. all became Trending Topics on the social media website Twitter. There was even SO much traffic on NikeStore.com around midnight that it caused the site to crash momentarily. WOW! No one sneaker should all that Power!

While sneaker heads waited to buy the shoes at midnight, The Shoe Game held raffles, DJ D-Cas keep the vibe festive, and sneaker heads, artists, managers, etc all got their network on. Shouts to G-Roc and Calvin from The Shoe Game not only on celebrating 4 Years, but being a positive force in the ATL sneaker community. Also shouts to DJ Greg Street, CyHi Da Prynce, Young Joc, and everybody else who came out. I posted a couple pics below, check out more at The Shoe Game.

Nike Store Lenox Crew

The place was PACKED

Grand Opening… Grand Closing.
A before and after shot of the boxes in the stock room that housed the Jordan sneakers.

After all these years, Michael Jordan and Nike STILL have sneaker heads going CRAZY around the word. Camping out for limited releases, trading at events like Dunk Exchange, etc., and not even to mention the Re-Sale game industry that has been created over the years via bay and the forums.